Making your site's SEO as great as you can entails paying attention to the facts. On that note, here's a set of ten problems you might have overlooked that could negatively affect your SEO.
1. An Accidentally Indexed Development Site
A development site that accidentally gets indexed by the search engines can harm your SEO because generally the development website is quite similar for the real site. This means the real site could easily get downgraded for duplicate content.
Additionally, the development site could appear in the internet search engine search engine pages (SERPs) and divert visitors from the real site. This may result in lots of unhappy customers and damage to the brand if the info on the development site is incorrect or out - of - date.
Broadly speaking it's best to disallow search engines from crawling the development totally with a robots.txt file. If it's too late you are able to go into Google Webmaster Tools and request that the website be taken from its index under the "Remove URL" tab.
2. Extensive Error Pages
Error pages are available in a number of varieties and each of them may damage Search Engine Optimization.
404 not found errors do not negatively affect Search Engine Optimization per se - Google will not downgrade a site based on how many 404 errors its crawlers run into. But they can affect Search Engine Optimization indirectly by making for a dreadful user experience. 404s typically inspire visitors to bounce back again to the SERPs instantaneously. This tells Google that the website doesn't include content and it will be downgraded as a result.
3. Duplicate Footers
For the reason that it constitutes duplicate message a footer with the same message in the bottom of every page might be harmful to SEO. Google loves unique content and certainly will downgrade a site if it has got exactly the same content on every page.
If possible, decide to try re-writing that content so that it's unique on every page. Or, if it definitely must be in every page, take to setting that information in an image.
4. Make an attempt to speed it up, if your website is slow. Apart from the outright Search Engine Optimisation benefits, increasing website speed makes users happy (which has its own SEO benefits). Plus visitors often spend more time on sites that are fast.
5. Keyword Stuffing
Make sure whoever writes content for your web site isn't over optimizing. Additionally it is worth reviewing old content written ahead of the rules changed. Content that was effective in 2005 may be fatal now. In the event that you will find any offending pages, rewrite and re-optimize them for the 2013 search world.
6. Spammy Links
The same thing goes for a site's link profile. Google is currently cracking back on links from spammy sites and over-optimized anchor text. Even if a site has been rigorously practicing white hat SEO for recent years, there may be old links which are damaging the site now. Engaging in some very targeted link un-building could foster the site's performance.
7. Broken Links
Talking about links, it's not only the spammy ones that could negatively influence Search Engine Optimization. Search engines also penalize sites with broken links, and of course the reality that they make for an awful user experience. The links should either be changed to point to the message or deleted.
Thankfully programs that identify broken links make the job easier.
8. Robots.txt File
However if the robots.txt file was configured so that it's unintentionally disallowing use of sections of the site that you do want to get indexed, it may be devastating for your own SEO. Manually check your robots.txt file and also make certain there aren't any messages in Webmaster Tools telling you Googlebot is having trouble accessing your site.
9. Incorrect, Out of Date Sitemap
Site maps help crawlers uncover the content on your website. But, you will find a myriad of issues that could prevent a website from receiving the total advantage of a sitemap. A sitemap needs to become a certain protocol that is followed by a well-formed XML documents. When it is not in this right format search engines could have trouble processing it. What's More, you need to be sure it has been submitted to Webmaster Tools. Additionally, it must be as much as date - all of the pages within the sitemap need to show up within the site crawl and vice versa.
10. URL-Based Duplicate Content
Sometimes a site may have different URLs (not re-directed) pointing to either exactly the same page or pages which are virtually identical, such as the exact same product page rated by different criteria. As everybody knows, duplicate content comes with major Search Engine Optimization costs. Consider specifying a page to ensure that Google only indexes one variation.
There you have it, ten little known factors that could influence Search Engine Optimization. Mending them could well bring about better search engine positions, although these difficulties regularly fly beneath the radar.
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